Hype reads fast in a social preview and ages badly in a briefing deck. Threat content earns trust when it separates what you know from what you infer - and what customers should do today versus next quarter.
Use plain language for impact: affected products, patched versions, observable behaviour, and detection ideas practitioners can try. Reserve actor branding for sections where it helps attribution, not decoration.
When in doubt, cut an adjective. The story should still stand if you remove every word that sounds like a movie poster.